Make It Happen
My Tipsheets are chock full of ideas. They are all aimed at translating knowledge into a quick, action-oriented 60-second nugget.

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Tipsheet Archive
Randall's Resources
Whenever I speak or write, I often prepare extra "bonus" materials.
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CAIRP Social Media Resource Site

Thank you for attending my presentation. I thought that you might appreciate this collection of additional resources and thought-starters.

Social Media Priority Planner (abridged version)

Organizations often spend too much time “doing” Social Media, but not enough time planning it or evaluating it. This chart (which you could duplicate easily enough in a spreadsheet) is an abridged version of the Social Media Priority Planner that can be found in one of my other books,  Social Media for Business.

Target Group 1

Target Group 2

Target Group 3

Current Challenges:
Key Message:
Target Social Media sites:
Benchmark for Success:
Action Plan:

Make It Happen Tipsheets

I write new ones each week, but of the hundreds, I thought that these ones would resonate with you… and make you think. Some will sound familiar from my presentation, others are more for perspective – and to provide some “action tips” to help you make it happen.  (There are hundreds more Tipsheets.)

Know a group that needs to hear the message?

I speak on Social Media Strategy and Social Media Risk Mitigation, and my firm consults in the area. If you know of a group, meeting, or conference that would benefit from my perspective, your referral would be appreciated. Reach me directly at 416-256-7773 x101 or


Randall has been advising on Digital Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of eight books, including Digital Transformation for Associations, the Everything Guide to Starting an Online Business, and Social Media for Business. He speaks and advises on Digital Transformation, Digital Trust, and Social Media. More at