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14 key digital planning reads for 2017

by Randall Craig on December 30, 2016

Filed in: Blog, Make It Happen Tipsheet, Planning, Strategy

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Do you have a pile of reading, perhaps sitting at the corner of your desk?  Clippings that seem particularly important that you would get to “at some point”?  Or perhaps, a digital version kept safely in an obscure folder, just waiting for you to find the time to read?

These clippings are particularly important, as they provide perspective that can influence all of your decisions going forward… so long as you actually get to them.  In this spirit, here are some of the most important digital reads from my pile:

  1. On building an elearning program:
    https://www.randallcraig.com/monetizing-ip-online-learning/ 
    https://www.randallcraig.com/monetizing-ip-implementing-an-elearning-program/
  2. On building a thinking organization:
    https://www.randallcraig.com/insight-building-a-thinking-organization/
  3. On the challenges with Software-as-a-Service:
    https://www.randallcraig.com/viewpoint-software-as-a-service-a-rocky-transition/
  4. On avoiding disastrous IT projects:
    https://www.randallcraig.com/avoiding-tech-project-failures/ (part 1)
    https://www.randallcraig.com/avoiding-tech-project-failures-2/ (part 2)
    https://www.randallcraig.com/avoiding-a-disastrous-crm-implementation/
  5. On the impact of virtual reality and augmented reality:
    https://www.randallcraig.com/viewpoint-virtual-reality-augmented-reality/
  6. On market research (and knowing your target audience):
    https://www.randallcraig.com/a-different-market-research/
  7. On rebranding:
    https://www.randallcraig.com/viewpoint-the-rebranding-decision/
    https://www.randallcraig.com/insight-rebranding-recipe/
    https://www.randallcraig.com/brand-building-and-brand-transfer/
  8. On the digital future:
    https://www.randallcraig.com/websites-strategic-assets-or-the-newest-commodity/
    https://www.randallcraig.com/eyeballs-and-friends/

This week’s action item:  Invest in perspective – read a few of the articles from my digital parking lot.Then pass this list to a colleague, to begin the conversation on what it means to your organization.  (And if you only have time to read one, my vote is to read the article on Virtual Reality.)

Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.

Randall Craig

@RandallCraig (follow me)
www.RandallCraig.com
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About 

Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at randallcraig.com and 108ideaspace.com.

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