Books

Randall has written six, including one best-seller.  The four books below are most appropriate for reinforcing the concepts in his presentations.

Social Media for Business – 101 Ways to Grow your Business without wasting your time: This softcover book provides specific strategies and tactics that focus on building business.  In addition to marketing and PR, it addresses recruiting, risk management, cost, ROI, and other key business issues. Managers will learn how to save time and develop a weekly checklist of social media priorities, attract the right job candidates, and help improve customer satisfaction and brand loyalty.  Little known fact:  this book actually provides 157 ways to grow your business, not 101 as it states on the cover.

Online PR and Social Media series: these books address two issues:  Efficiency and Risk mitigation.  They describe a clear strategy, and then step-by-step instructions on implementing the strategy. There are two books in the series: one for individuals (Experts, Consultants, Authors, Speakers, etc), and one for Associations/Not-for-Profits.

Personal Balance Sheet: While the book does describe some of the concepts from Randall’s Social Media presentations (eg Price/Expertise/Trust model, Give to Get, etc), it is more focused on real-world networking in the context of developing a successful career or business.

The Everything Guide to Starting an Online Business: the perfect guide to help you navigate the online market – whatever your experience level. From developing an idea to sharing it with the world, this expert manual provides information on: Determining what kind of business to create, developing a smart business plan and online presence, transitioning from brick and mortar to the virtual world, using vendor sites like Etsy, promoting the business with social media, and more.