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Urgent vs. Important

by RandallCraig on September 16, 2008

Filed in: Blog, Make It Happen Tipsheet, Management, Planning, Professional Development

Tagged as: , , ,

We are a society looking for instant gratification. When a customer calls, we rush to meet their needs. When we check into a hotel, we expect prompt, courteous service. When we drive our cars, we always take the shortest routes – at the fastest speeds. And when we do a great job, we want to be recognized for it – immediately. Unfortunately, not all things can – or should – happen instantly; some things take time.

There are many shorter-term demands on our time, both at work and at home. Our managers, customers, suppliers, and co-workers all have expectations of us. Our families do too. We make promises to all of these people, and when we deliver, we enjoy a gratifying “thank you”, as well as the intrinsic satisfaction of a job well done.

But what of the longer-term commitments that we make; the ones that are easily deferred when short term priorities (and crises) get in the way? Is there a trick to balancing them out? Probably the most effective way is to simply schedule specific time, every day, to work on longer-term commitments. During this time, don’t take calls, emails, nor schedule meetings. Even if the time scheduled is only 20-30 minutes, it doesn’t take long for the minutes – and your accomplishments – to add up.

This week’s action item: Of all of the items on your to-do list, choose one of them, and schedule it into a fixed, daily slot. And while your calendar is open, schedule some time a few months from now, to look back at the “important” progress you’ve made.

Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.

Randall Craig
www.RandallCraig.com
www.ptadvisors.com

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