Are you one of those people who have given up on New Year’s resolutions? If you are active on the Social Web, an annual review – and a few resolutions – can make a significant difference to your effectiveness. Here’s my take on a few you should consider:
This Week’s (Year’s) Action Plan:
- Review and update all of your profiles. Once a year isn’t so often to update your profiles.
- Remove out-of-brand comments and photos from profiles. They creep in from others, but impact your brand directly.
- Disconnect and ‘Defriend’ connections who use the tools to fill your page with irrelevant and time-wasting comments.
- Isolate your personal from your professional Social Media time: nothing wrong with playing Farmville – but this isn’t work, it is entertainment, no different than sitting in front of the TV.
- Figure out Twitter if you haven’t already. Hint: it’s about the relationship, not the broadcasts.
- Think about doing a blog. If you’re not sure how to start, click here for a few ideas.
- Link your profiles together to improve your personal productivity and spread your perspective further. For example, you can embed a blog within your LinkedIn profile, and wire in your Twitter feed at the same time.
- Begin monitoring your social footprint. Use Google Alerts, and sign-up for the free version of Hootsuite.
- Set some goals: If you’re going to spend time on this activity, it pays to think about what you will get for your efforts before you start.
- Use Social Media to connect to people in the real world. A computer won’t buy from you or give a job – a real person will.
- Participate in one relevant discussion group or online forum. Not only will it expand your network, it will provide context and connection to what is happening in your field.
- Take advantage with what your organization is already doing in the Social Media world: Connect, comment, vote, blog, tweet and retweet.
- Finally, stop doing what isn’t working and focus on what is. (What might be working: not getting traction, it’s taking too long, not enjoyable, not enough ROI)
Today’s Action Plan: Unlike most New Year’s Resolutions, this list isn’t actually that hard. Why wait for a special invitation: choose one of these and take care of it today.
And here’s a question for you: do you have any Social Media resolutions of your own?
Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.
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