One of the more popular thought leadership "strategies" is to create relevant, provoking, leading-edge content. Not only does this provide evidence of the thought leader's special knowledge, but it also helps attract new followers, through sharing (social and real-world), and through discovery (Google, conference speeches, and publicity.) The most successful [More]
Where do you call your social home? Likely it includes LinkedIn and Facebook. Perhaps YouTube and Twitter. But what about Instagram, Pinterest, and TikTok? Or, the 500+ other social networks that exist? The significant challenge of social media is that you don't know who is looking for you (or your services), [More]
Both are athletic. But one is built for football, and the other is built for ballet. Just the thought of one doing the other's job is ridiculous: they would either be crushed, or laughed off the stage. Both know it, and they figured out quite early in their lives where [More]
Are your blog posts really that effective? Do they grab the reader, and convince them to read on? And is there a magic bullet that can immediately make this so? Too often, a blog post is an outgrowth of "stream of consciousness" thinking, and rarely hits the mark. Adding strategy [More]
Have you ever considered how some words (and technologies) are so important, yet in the fullness of time completely disappear? Buggy whips, Barrel makers ("coopers"), and Telex machines are but a few examples. Not fifteen years ago, the term "ebusiness" was popular, until people figured out that there was no [More]
When the economy is tight, most organizations face a financial call-to-action: tighten your belts, manage costs, and cut-cut-cut. This seems reasonable - financial management will rationalize that revenues no longer support a "higher" level of expenditure, so either sales must increase, or expenses must be cut. But how are these [More]
Are you interrupted so often that you can never get anything done? Too often, our priorities are set by external stimulus, and not through intentional decisions. We focus on the urgent, not the important. The key to addressing this issue is training... everyone around you. If people think that you [More]
Every day, there are more online venues that demand your attention. Every day, there are more people that you need to connect with and respond to. Yet every day, there are only 24 available hours. Time is finite, but what you "need" to do each day seems to grow, and [More]
An athlete's training schedule holds an important lesson for those looking to develop a successful career. At the beginning, an athlete may run 5 miles in one hour. As they get better, they move their time down to 55 minutes, then 50 minutes. At this point, they decide to add [More]
Each week, get Randall’s 60-second nugget on translating digital knowledge to action. Curious? Read 600+ past articles.
Δ