Price, Expertise, and Trust – revisited
Most service-based organizations compete based on Price/Expertise/Trust. But do these dimensions by themselves generate sustainable competitive advantage? Not necessarily: to develop competitive advantage requires taking each of these items to their logical conclusion. From price to value: Not only is competing on price usually not economically sustainable, most organizations do not want their brand to be characterized exclusively by price. … Continue reading Price, Expertise, and Trust – revisited
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