Out of all of the thinking, blogging, tweeting, posting, and speaking on the subject, here are some of the most practical – and thought-provoking articles on the topic.

1) When users defect:  Understanding why users leave, and what to do about it.

2) Six Steps to Strategic Blogging:  How to build an effective, focused, and commercially successful blog:

3) Social Choice:  For the first time ever, we have a window into people’s thoughts.  But what should we do with this power?  This post describes four alternative approaches.

4/5/6) Social Media ROI:  These are several Tipsheets exploring measurement – and how to improve your performance:
Measurement, More measurement, and ROI.

7) How to Create a Viral Video:  The title says it all!

8) Three marketing models:  This Tipsheet explores three of our fundamental models, and how they can help grow your influence, online and off.

9) Bonus read on Social Media Crisis management:  More important than ever – a must read for any leader.

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