BRAND NEW YOU
If you where a brand, what would you be?
Brands communicate what type of product or service experience to expect. In an ever complex and fast moving world, brands can provide us with familiarity and comfort. When successful brands deliver on a brand promise, we know what to expect.
What does your brand say about you? What attributes, values, norms and preferences define your brand? Our leaders and recruiters need to have a familiarity and comfort with people that we surround ourselves with.
If your brand promise does not define who you are, you need to rebrand yourself. If you are trying to undergo a career transition, you need to rebrand yourself. If you are hoping to move into a new industry or a new geographical area you need to rebrand yourself.
Great brands generate emotions by painting visual, auditory and sensatory images. Successful brands build expectations and consistently positive experiences. The best brands tend to stand out from a crowded marketplace and are sought after for their strong connections to their consumers.
Putting It Into Action
Brands use slogans, sound bites and visuals to be memorable and communicate their sustainable competitive advantages.
Within the next few weeks, come up with a 3-8 second slogan that communicates your brand. Who are you? What value can you bring to the marketplace? What is your brand promise? Is your package (image) consistent with your brand promise? Combine your brand promise and your slogan to come up your 30 second radio commercial and 2-3 minute image. What you say about you and how you present it, creates expectations. Delivering on expectations wins customers. Consistently delivering on expectations and delighting customers builds loyalty.
With you along the path towards success,
Joseph