GOOD IS NOT GREAT
Did you know that the greatest impediment to becoming great is being good?
In his global blockbuster Good to Great, Jim Collins makes the hypothesis that the greatest barrier to becoming great in your business is being good.
I think the same holds true for your career. Being good at what you do, prevents you from making a fundamental leap frog to being great because:
1) Success is equated to a validation of the past and present.
2) We are too focused on current customers and challenges.
3) We are too focused on current sector and not redefining what business you are in or should be in.
4) Too focused on managerial obsessions of cost cutting and efficiency improvements.
5) Our organizations and reward systems reward short term goal attainment and incremental improvements.
6) We strive to mitigate risk or are risk averse by nature.
7) There is comfort and an illusion of security in sticking to what we know.
Restructuring your career or business will help you close the performance gap. You should instead plan for a renewal, taking advantage of new opportunities.
Putting It Into Action:
In general, professionals who make drastic and revolutionary changes in their career directions failed to invest in small but progressive evolutionary moves towards new careers.
Find a sustainable way to make money in the present to support and prepare a career or business transformation for the future. In business, our cash cows fund our research projects and exploratory products and services. For your career, you may want to join a Board, volunteer, join a professional association, attend a conference or work on a project or consult in the area that you think you want to gravitate towards.
With you along the path towards success,
Joseph