THE LOST ART OF LISTENING
If listening is the key to getting business, why are so many people not good at this skill?
Selling a product, service or yourself in a job interview, is not about focusing on the selling process. You need to reframe your thinking and focus on the buying process.
Who is your prospective client or employer? What are there needs, concerns and future directions? All of the secondary research that you may conduct will provide a basic overview of your client. To understand them and their buying process, you need to ask relevant and significant questions with the intent of listening to: what is said, how it is said, in what order, with what tone and with what body language.
A key to effective listening is active listening, where the receiver clarifies what has been said by summarizing with a statement that begins with, “What I hear you saying is …”
Putting It Into Action:
The next time you have a meeting, try the following:
1) Don’t develop opinions before listening
2) Don’t have conclusions before listening
3) Listen with the intent of truly understanding and getting to the heart of the matter
4) Ask probing questions
5) Focus only on the speaker and what is being said
6) Only once all of the above are done, listen with the intent to respond
The key is to practice, practice and then practice. Ask mentors or coaches to provide you with feedback on your listening progress. Look for patterns of interruption, focusing on what you will say or tuning out. Take actions to continuously reduce your non-listening actions.
With you along the path towards success,
Joseph