The developed world’s wealth has tripled in the last five years, yet we are not happier. Why is this?
Daniel Pink’s latest book, A Whole New World, states that we are in a Significance Economy, where emotion, design, and ability to customize rule over function. Our standards of living have increased on all measures, yet we are not happier. We are not more fulfilled. We are liberated by our prosperity but not satisfied by it.
The implications for you and your career are huge. In the consumer marketplace, we are all in constant search for meaning and satisfaction and our demand for this is quite inelastic – we will invest our additional time and money for fulfillment, to make a difference. Products such as the Ipod, Mac Computer and Toyota Prius come to mind. In the career marketplace, we are all looking for more meaning, more significance, and more opportunities to leave a legacy and make an impact through our work.
Putting It Into Action:
Look at your products and services. How can you give your customers the ability to customize the look and application of your products and services so that they can add significance to their lives?
Looking at your workplace, ask yourself and your staff which charities, projects and events would add meaning to their lives and make them more productive and satisfied at work. As a leader, look for ways for your team to obtain greater work life balance, greater congruence between personal and corporate values, and greater recognition for their contributions to society.
With you along the path towards success,
Joseph