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Social Media

Social Media Damage Control

by Randall October 6, 2011

Picture this scenario: you get an email from your manager, letting you know that a complaint (or a picture, or a video) about your organization has gone “viral”. You check it out, and indeed it is embarrassing… and it is everywhere. What do you do? In a previous post, I suggested several things to consider [...]

The Power of a (Broken) Promise

by RandallCraig September 28, 2011

Have you ever been disappointed, frustrated, or annoyed with an experience with a person or organization? In today’s Social Media world, suffering in silence need not be your only option. You can Tweet, Blog, post to Facebook, create a YouTube video, write on a review site or even create your own complaint site. You can [...]

Social Media Stop Sign

by Randall September 13, 2011

How long ago did you (or your organization) start your Social Media “work”? Likely, a few years ago. First came LinkedIn: you filled out your profile, asked for (and responded to) connection requests. Then you asked for (and responded to) recommendation requests, asked (and responded to) questions, and joined a number of groups. Then you [...]

Critical Mass

by Randall August 23, 2011

[Special Announcement: Since 2009, I have hosted a webTV show where I interviewed the nation's thought-leaders each week. I am inviting you to a special "sneak peak" at the show's new beta website. We're still filling in the gaps, but with over 115 episodes, guest blogs, and other features, there is quite a bit there. [...]

Viewpoint: The case against social media regulation

by RandallCraig August 16, 2011

Should social media be regulated and controlled? Should hardware and network providers be forced to open a one-way window for authorities to monitor the flow of conversation? These questions are once again being asked, as supposedly “civilized” societies erupt into violence, riots, vandalism, and hooliganism. (Vancouver Canada and London England both come come to mind.) [...]

Social Media Fatigue

by RandallCraig July 19, 2011

If you’re like most people, you get three types of email: the kind you want, the kind you don’t want (spam), and invitations to “connect” on the latest social media website. It’s this third category that poses a problem: responding yes is time consuming (and sometimes inappropriate), but responding no might be taken as insulting. [...]

Communal Literacy

by RandallCraig July 13, 2011

Chances are that you know how to drive, but cannot fix the engine. Eighty-five years ago, however, the answer would have been different. Motoring enthusiasts back in the 1930′s and 1940′s had to know the basics of automotive repair and troubleshooting, as the “newfangled” cars often broke down, needed constant tune-ups, and were not quite [...]

Backwards Thinking

by RandallCraig June 22, 2011

How often do you crack open the instruction manual for the new TV, car, or piece of software? If you’re like most, the answer is never. Reading through an endless list of functions is both irrelevant, and incredibly dull. In other words, a colossal waste of time. Why then, when it comes to social media [...]

Innovation and the Facebook Generation

by RandallCraig June 14, 2011

There is nothing as humorous – or sad – as outdated laws. Every jurisdiction has them: No cow or sheep grazing in public gardens All businesses must provide rails to tie up horses No walking backward while eating chestnuts Unfortunately, many organizations face a similar problem: rules and regulations that have far outlived their useful [...]

The Facebook Generation

by RandallCraig May 4, 2011

Chances are you are working (or have worked) in an organization that gave you a PC that was completely locked down. You were not allowed to add your own software, let alone customize the software that was pre-installed. If you did want to go to the web, you could do it on a company installed [...]

Management and Measurement

by RandallCraig March 30, 2011

When the economy is tight, most organizations face a financial call-to-action: tighten your belts, manage costs, and cut-cut-cut. This seems reasonable – financial management will rationalize that revenues no longer support a “higher” level of expenditure, so either sales must increase, or expenses must cut. But how are these cuts determined? Too often, it is [...]

Viewpoint: 47 Tough Social Media Questions

by Randall March 22, 2011

How does your organization decide to invest in Social Media? With all of the fluff being written on the topic, it isn’t surprising that finding a list to help executives make better decisions is tough. Based on our experience advising clients, here is my contribution, with questions in no particular order: 1. What are the [...]

Viewpoint: Will Facebook Take Over the World?

by RandallCraig March 16, 2011

You may not know it, but the game playing, ad-serving, stalker-friendly site called Facebook is poised to bust out of it’s walled garden and move into the “real world” in a very big way. And when it does, it will have profound implications for government, other businesses, and each of us as individuals. Unless you [...]

Special Social Secret Sauce – Improving Social Media ROI

by Randall March 9, 2011

Despite the frenzy everywhere else, many senior executives look at their corporate Social Media initiatives, and wonder why there isn’t a better return on their investment. Many marketers, despite implementing clever campaigns, secretly worry about the same thing. Here’s the question: is there some special social secret sauce that can dramatically improve results every time? [...]

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Randall is an expert who speaks on Social Media Strategy, Social Media Risks, Networking and how these can drive organizational strategy. To enquire about Randall's availability, please call us at the above number.

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