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Insight

  • Insight: Dark Patterns

    Insight: Dark Patterns

    Dark patterns rely on a strong understanding of human psychology and online behavior to shuttle people along a path, usually with an unexpected outcome. Two examples come to mind. When one registers a domain name, there is usually a price attached to it, usually about $15. But on the way [More]

  • Insight: Software Costs in the Age of the Cloud

    Insight: Software Costs in the Age of the Cloud

    Software has a cost, but it may not be as clear as you may think.  Yes, desktop software may be relatively straightforward, but what about CRM, Marketing Automation, a new financial system, or any other core database that requires collaboration across the organization? In the olden days, it was relatively simple: [More]

  • Insight: Rebranding recipe

    Insight: Rebranding recipe

    Have you wondered why an organization's rebrand doesn't seem particularly right?  That maybe they missed something along the way?  A bad rebrand can mean that at best, that the expected benefits aren't delivered, and at worst, the brand is ridiculed in the market. There are no shortage of these flubs - [More]

  • Insight: Building High Performance Boards

    Insight: Building High Performance Boards

    Have you ever considered why some boards (or senior management teams) are more effective than others? While the usual reasons may include individual skills and knowledge, attitude, strong staff support, and infrastructure, one of the most powerful drivers of board performance - and also one of the most overlooked - [More]

  • Insight: Building a Thinking Organization

    Insight: Building a Thinking Organization

    In just about every organization, the focus is on action.  The connotations of words such as goals, objectives, action plans, and status updates are all positive, and are viewed as necessary for organizational, professional, and personal success.   (Even these Tipsheets, over 600 of them, each end with This Week's [More]

  • Insight:  Becoming web invisible

    Insight: Becoming web invisible

    With so much discussion about work-life balance, privacy, confidentiality, data hacks, and government snooping, is it any wonder that some people have decided to move off the grid, and become web-invisible?  Or for others to more closely monitor their web profiles, and either partially or completely remove themselves?  Finally, there [More]

  • Insight: Unpacking the Trust Curve

    Insight: Unpacking the Trust Curve

    Have you ever felt that you were being "sold" to?  Perhaps an over-the-top marketing campaign, or perhaps a slightly-too-pushy salesperson?  If so, then you're not alone; the question, however, is why.  And why do organizations so often encourage such off-putting activities? Some of the obvious reasons: The momentum of the [More]

  • Insight: How not to sell

    Insight: How not to sell

    Marketing and sales are at the core of almost every organization. Whether it is writing a proposal for a prospect, encouraging a person to join your organization, or selling an internal team on a concept, the act of gaining alignment and commitment is critical. More evidence of the importance of [More]

  • Marketing Insight: Big Data and Lead Scores

    Marketing Insight: Big Data and Lead Scores

    Often times, the greatest insights happen at the intersection of two areas, and this is certainly true of the intersection between marketing and business development. Typically, what lives here are leads. Marketers develop initiatives that build leads. Then sales "works" the leads, hopefully converting them into clients. This is true, [More]

  • Insight: 37 Social Media Risks

    Insight: 37 Social Media Risks

    Most leaders are not aware of the range of risks that lurk behind the shiny pull of many Social Media sites and activities.  Many can be mitigated if identified in the planning stages, through training, policy, or through changes of internal process. Monitoring can catch others; early detection can lessen [More]

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