Skip navigation

Digital Strategy

  • Digital Transformation Strategy: Vertical Integration

    Digital Transformation Strategy: Vertical Integration

    In service-based businesses, the same is true: every person either adds value, or adds value to someone (or to a process) that adds value, all in service to creating a deliverable for an end client. Welcome to Michael Porter’s Value Chain. Traditional transformation strategy often looks internally at the processes [More]

  • Digital Transformation Strategy: New geographies

    Digital Transformation Strategy: New geographies

    Not necessarily. Many organizations have bundled their products in a service wrapper, and many deliverables are often partly digital, if not digital-first. If either of these are true for your organization, the cost/benefit equation of widening your geographic reach has become vastly different. Even so, using a "new geography" strategy [More]

  • Digital Transformation Strategy: Crowdsourcing

    Digital Transformation Strategy: Crowdsourcing

    The Oxford dictionary defines crowdsourcing as "the practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the internet." Crowdsourcing encompasses a spectrum of activities from engagement in internet discussion groups and social [More]

  • Digital Transformation Strategy: Shared Services

    Digital Transformation Strategy: Shared Services

    Most leaders would look closely at the source of the claim: is it coming from a credible source, or from a promoter with a dubious reputation? Hopefully, since it is coming from me, you would think it is coming from a credible source. But the question stands: is the claim [More]

  • Digital Transformation Strategy: Debundling

    Digital Transformation Strategy: Debundling

    The question, however, is whether each of those interdependent functions are really "best of class" in their area. Or perhaps more specifically, whether the staff in these areas are considered stars, and whether these areas deserve priority investments. The answer is, usually, no. The functions of these non-core areas of [More]

  • Digital Transformation Strategy: Transformation to SAAS

    Digital Transformation Strategy: Transformation to SAAS

    Here are four steps to begin the process: 1. Define your "as a service": At one time, it only meant software. It may have been an API (applications programming interface), a webhook, plug-in, a website, or some other mechanism that provided metered functionality, either to another application, or to a [More]

  • Digital Transformation Strategy: White Label

    Digital Transformation Strategy: White Label

    Years ago, companies realized that their (expensive) factories were sitting idle whenever there wasn't enough demand. They reckoned that if they built products in their factories for other companies during downtime, their ROI would skyrocket. In the food industry, this was called "co-packing". White labelling in the digital world uses [More]

  • AI labels: Building Trust by Identifying AI Generated Content

    AI labels: Building Trust by Identifying AI Generated Content

    The answers to these two questions have one thing in common: they can be used to build trust. Or, in the absence of the answers, diminish it. So in the age of ChatGPT, Bard, and other AI systems, how can we build trust in the content we produce? Thankfully, at [More]

  • AI Branding – Junkification?

    AI Branding – Junkification?

    What has happened is that marketers have realized that simply by using ChatGPT and its ilk, they can churn out dozens — or hundreds — of vanilla articles, all at exceptionally low cost. And then flood the web. Welcome to the future of the internet: junkification. Picture Google searches junkified [More]

  • 11 Digital Transformation Journey Mapping Questions

    11 Digital Transformation Journey Mapping Questions

    Just perhaps, the driver should be the client. Or at least, the client should not be ignored, which is where journey mapping comes in. To get started, here are eleven journey mapping questions that play directly into a digital transformation initiative. (They are also great questions if your organization is [More]

CATEGORIES

Back to top