Benjamin Franklin said that there were only two things certain in life: death and taxes.  But at the end of every year, if you watch TV news, read magazines, or read a newspaper, you know that there is also a third certainty: the end-of-year retrospective.

In the case of the Make It Happen Tipsheet, a retrospective is less useful than answering this question: of any particular 52 week periods, which of these 52 Tipsheets could make the biggest difference?

The following must-reads all focus on growth:

1. Building Your Marketing Stack: An alternative approach to campaign-thinking.
2. Unpacking Relationship Marketing:   Reviews the 4 Rs: Recruitment, Retention, Referral, and Recovery.
3. Nurture Marketing: No or “Not Yet”:  Most marketers think only in terms of websites, social media, or broadcast emails.  This Tipsheet explores Nurture Marketing – a key component of marketing automation.
4. Big Data and Lead Scores: Explores the concept of Lead Scoring to surface changes in engagement.
5. Building Downstream Capacity:  How to empower stakeholders “downstream”, so they can more effectively share your message.
6. Monetizing IP: Online Learning:  Monetizing your organization’s intellectual property (or at least exposing its value) is far easier now than just a few years ago.  This tipsheet demystifies the how.
7. Insight: How not to sell:  Six insights on how organizations shoot themselves in the foot when it comes to making the sale.
8. Marketing Beyond Commitment with the Trust Chain:  Explores how to grow a relationship after the initial sale.

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